The Antinori family has been in the wine business since Giovanni di Piero Antinori joined the Florentine Guild of Vintners in 1385 - more than 26 generations ago. Throughout the company's long history it has remained family owned and operated, and today it is directed by Marchese Piero Antinori. Though Antinori has played an important role in preserving Italy's enological traditions it is also one of Italy's most dynamic and visionary producers of fine wines, with estates concentrated in the best viticultural areas of Tuscany and Umbria.